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Privacy policy

This policy explains what personal data Baby Collective collects, why, and what you can do about it.

What we collect

We collect anonymous usage data (pages viewed, products clicked, device and approximate location) to understand what is useful. If you contact us we keep your message and email address so we can reply. We do not collect payment details because we never take payments.

Wishlists and comparisons

Saved products and comparisons are stored in your own browser, not on our servers.

Retailer click-throughs

When you click through to a retailer, an affiliate network records the click so any resulting sale can be attributed to us. The retailer's own privacy policy then applies.

Your rights

You can ask us what data we hold about you, ask for it to be corrected, or ask for it to be deleted. Email hello@babycollective.co.uk.

Last updated 26/08/2026