Editorial policy

Our aim is simple: give UK parents accurate, useful information so they can choose baby products with confidence.

Where our product information comes from

Product names, descriptions, specifications, images and prices come from retailer and brand data feeds. We clean this data up — removing marketing language, fixing formatting and grouping colours and sizes together — but we do not invent specifications.

Buying advice

Our guides and buying advice are written independently. Brands and retailers cannot pay for a recommendation, a position in a guide, or a change to what we have written.

Corrections

If something is wrong, tell us and we will fix it. Feed-driven data such as price and stock refreshes automatically; editorial content is corrected by hand.

Safety

We are not a substitute for manufacturer guidance. Always follow the instructions supplied with car seats, sleep products and any other safety-critical item.