How we make money

Baby Collective is free to use. We earn a commission when you click through to a retailer and go on to buy something. This is called affiliate marketing.

It costs you nothing

The commission is paid by the retailer out of their own margin. You never pay more because you came through us.

It does not change what we show you

Products are ranked by price, relevance and quality of information — never by how much commission a retailer pays. Retailers cannot pay to be listed first.

Not every retailer is included

We only list retailers whose product data we can access reliably, so our comparison may not cover every shop in the UK. Where we do not cover a retailer we say so rather than pretend the list is complete.